I built the life I was told wasn’t possible—by trusting my gut, betting on myself, and building a business that feels like home.
(01) My Mission
I’m here to shift how women build businesses—without cutting off the parts that make us powerful.
In my world, intuition, creativity, fire, and ambition all sit at the same table. Business becomes an extension of who you are — not something you have to squeeze yourself into.
CAPRICORN SUN, CANCER RISING, ARIES MOON
⅓ SPLENIC PROJECTOR
ROMANTASY ADDICT
(02) what i believe in
courage
We’re here to break old rules and build new ways. Being bold, being different, being first—it’s not easy. But it’s worth it.
CURIOSITY
Curiosity is the gateway to everything good. We ask better questions. We imagine bigger answers. We don’t settle for obvious.
Trust
Trust is the heartbeat of everything we build here. It’s trusting yourself to follow what feels true—and trusting each other to show up, stay open, and co-create something extraordinary.
Where building a business means building a life you actually want to live.
(03) how i work
I live at the intersection of a few worlds:
I take what I learned building brands like Absolut, LinkedIn, and PayPal—and translate it into clear, simple moves for entrepreneurs scaling online.
I spot connections others miss—across your brand, business, leadership, and energy—so you can move forward with clarity.
I blend expertise, intuition and sharp execution—so you’re not just dreaming bigger, you’re making big dreams happen.
I create spaces where business growth, personal alignment, and confidence all grow together—without cutting off any part of who you are.
I believe your business isn’t just a brand—it’s a living reflection of your power, your energy, and your evolution.
(04) certifications
Executive Coach, Berkeley Executive Coaching Institute
Reiki Master, Energy Healing
Mindful Nonviolent Communication Practitioner
200HR Yin Yoga Teacher Certification
UC Berkeley Creative Writing Post-Bacc
USF B.S. in Business + Marketing
(05) my journey
CORPORATE TO SERIAL ENTREPRENEUR
At 19, I was working on multi-million dollar campaigns at TBWA. By 32, I’d helped scale brands like Adobe, Absolut, and Michelin—and on paper, everything looked golden. But behind the scenes, I was chasing wholeness through creative writing, yoga teacher trainings, and energy work—uncertain of my true purpose.
FOUR BUSINESSES. ONE AWAKENING.
When I left corporate, I thought freedom meant saying yes to everything. I ran four businesses at once—including coaching—but spreading myself thin made everything feel half-loved. Eventually, I stopped Costco-sampling my dreams and committed to the one that felt most aligned.
the coaching spark
While leading strategy at a marketing agency, I was asked to coach the founders—and something clicked. I trained at Berkeley’s Executive Coaching Institute and finally landed on work that felt like coming home to what I was already doing instinctively: seeing patterns, moving energy, clearing paths.
stepping into my power
Things started to move—first slowly, then all at once. My podcast launched. I got bolder with visibility and clearer on my voice. As I coached more women, I saw repeating patterns and costly missteps—and I knew I could help.
building from scratch
Starting over wasn’t glamorous. I had deep expertise but no online presence—and building one felt terrifying. I learned how to retrofit everything I knew about branding, storytelling, and leadership into real-time entrepreneurship.
what i’m called to now
Today, I wake up grateful for the life and business I’ve built—one rooted in freedom, fulfillment, and full self-trust. I'm here to help you do the same: to build something real, sustainable, and soul-aligned—without watering yourself down to fit anyone else’s mold.
corporate to serial entrepreneur
At 19, I was working on multi-million dollar campaigns at TBWA. By 32, I’d helped scale brands like Adobe, Absolut, and Michelin—and on paper, everything looked golden. But behind the scenes, I was chasing wholeness through creative writing, yoga teacher trainings, and energy work—uncertain of my true purpose.
four businesses. one awakening.
When I left corporate, I thought freedom meant saying yes to everything. I ran four businesses at once—including coaching—but spreading myself thin made everything feel half-loved. Eventually, I stopped Costco-sampling my dreams and committed to the one that felt most aligned.
stepping into my power
Things started to move—first slowly, then all at once. My podcast launched. I got bolder with visibility and clearer on my voice. As I coached more women, I saw repeating patterns and costly missteps—and I knew I could help.
the coaching spark
While leading strategy at a marketing agency, I was asked to coach the founders—and something clicked. I trained at Berkeley’s Executive Coaching Institute and finally landed on work that felt like coming home to what I was already doing instinctively: seeing patterns, moving energy, clearing paths.
building from scratch
Starting over wasn’t glamorous. I had deep expertise but no online presence—and building one felt terrifying. I learned how to retrofit everything I knew about branding, storytelling, and leadership into real-time entrepreneurship.
what i’m called to now
Today, I wake up grateful for the life and business I’ve built—one rooted in freedom, fulfillment, and full self-trust. I'm here to help you do the same: to build something real, sustainable, and soul-aligned—without watering yourself down to fit anyone else’s mold.
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![Young woman smiling, sitting at a restaurant table in a casual setting with large windows and other patrons in the background.]()
"From the bottom of my heart - thank you <3 Even though we only got to work together for a handful of months, they were life-changing for me, and I am forever grateful!"
—Michelle M.
Author, Product @ Gitcoin -
![Young woman with blonde hair wearing a white shirt and large earrings, holding a phone and looking at the camera.]()
"Thank you for inspiring me! Your social media strategy planning session helped me start posting regularly again with renewed purpose and direction."
—Masha Z.
Content Creator + Marketing Lead @ Honeybook, @masha.zvereva -
![A woman with long, dark hair smiling and holding a large bouquet of multicolored baby's breath flowers, wearing a pair of high-waisted jeans against a plain white background.]()
"8 months of sessions later with the best coach, Sam--I've come such a long way from where I started - stronger intuition, self-confidence, and communication skills."
—Andrea R.
Co-Owner Hula+
Marketing @ Mina -
![A woman with curly blonde hair and glasses smiling, resting her chin on her hand with a ring on her finger.]()
"Sam is magical! She coached me through some incredibly transformative growth periods as a business owner with her unique combination of corporate expertise and 'woo-woo' energy work. She's an inspiration."
—Sherry T.
Social Intelligence Agency
companies on MY client list
Featured Speaking, Press & Appearances
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INVESTOPEDIA FEATURE
“5 Entrepreneurial Skills You Didn’t Know You Needed Until Now”
Featured in Investopedia, I break down the behind-the-scenes skills that quietly drive success for entrepreneurs who thrive long-term.
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BERKELEY CONFERENCE SPEAKER
“Unlock Your Secret Sauce: Generate Leads on Auto-Pilot”
Led a standing-room-only workshop at Berkeley’s Coaches Conference, helping BECI-certified coaches discover how to attract clients with ease and authenticity.
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BREAKTHROUGH PODCAST INTERVIEW
“Combining Intuition and Growth to Build a Business That Feels Good”
On Breakthroughs + Bubbles, I share the real story of building a business from both intuition and ambition—and how to tell fear from instinct when you’re scaling.
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LIFEHER PODCAST INTERVIEW
“Transform Your Business by Transforming Yourself”
On the LifeHER Podcast, I dive into why real business growth starts with personal alignment—and how I built a brand that matches my energy, not the market's expectations.
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ROUND TWO PODCAST INTERVIEW
“Breaking the Mold: Branding, Intuition, and Freedom in Business”
On the Round Two Podcast, we explore what it means to stop fitting into molds, start trusting yourself, and build a business—and life—that’s truly yours.
Book Me as a Speaker
If you want fresh, honest takes on how women can scale companies without losing themselves—you’re in the right place. I'm available for events, workshops, and podcasts where real conversations about business, leadership, and energy belong.
TOPICS I COVER:
Building a Brand That Makes You Seen, Trusted, and Booked
Leading Yourself First: Why Personal Growth Fuels Business Growth
Energy, Mindset, and Marketing: The Invisible Trilogy of Business Growth
Free training
Is your brand holding
you back?
Join me for a short, powerful workshop on the biggest signs it’s time to rebrand—and how to do it without the overwhelm (or expensive mistakes).
Not sure what
your next move
should be?
Let’s pave your path to
clarity—together.
Deep Dive Coaching Call
A focused 60-minute session to crack open what's stuck—and move you forward fast.
PERFECT WHEN
You’re stuck at a crossroads and need sharp clarity
You want to tighten your offers, pricing, or brand messaging
You want my eyes and brain on your business without a long commitment
Private Mentorship
A high-touch partnership blending growth strategy with energetic alignment. Together, we’ll refine your brand, scale your business, protect your energy, and create a rhythm of success you actually want to live inside.
PERFECT WHEN
You’re gaining traction and want to grow thoughtfully
You’re scaling and need systems that protect your energy
You’re hiring, expanding, or restructuring—and want to stay centered through it
The Community
A private space for soul-led women entrepreneurs building businesses on their terms—growth, mindset, and energy support all in one.
PERFECT WHEN
You thrive with deep, peer-driven connection
You want both mindset and marketing support
You’re tired of surface-level communities that miss the bigger picture
You’re building something bigger than just a business—you’re building a life
The Brand Edit
A 4-week experience to build a brand that feels like you—and sells like crazy. Together, we’ll clarify your positioning, refine your messaging, and help you show up like the powerful leader you are.
PERFECT WHEN
Your brand and messaging aren’t clicking (yet)
You’re stepping into a new chapter and need your brand to rise with you
You need strategy + clarity before investing in a rebrand
choose your path
Not sure what
your next move
should be?
Let’s pave your path to
clarity—together.
WHICH PATH IS BEST FOR YOU?
-
![Stylized depiction of three flowing bacon strips.]()
Deep Dive Coaching Call
A focused 60-minute session to crack open what's stuck—and move you forward fast.
PERFECT WHEN
You’re stuck at a crossroads and need sharp clarity
You want to tighten your offers, pricing, or brand messaging
You want my eyes and brain on your business without a long commitment
-
![Silhouette of a brown staircase with three steps, seen from the side.]()
Private Coaching
A high-touch partnership blending growth strategy with energetic alignment. Together, we’ll refine your brand, scale your business, protect your energy, and create a rhythm of success you actually want to live inside.
PERFECT WHEN
You’re gaining traction and want to grow thoughtfully
You’re scaling and need systems that protect your energy
You’re hiring, expanding, or restructuring—and want to stay centered through it
-
![]()
The Brand Edit
A 4-week experience to build a brand that feels like you—and sells like crazy. Together, we’ll clarify your positioning, refine your messaging, and help you show up like the powerful leader you are.
PERFECT WHEN
Your brand and messaging aren’t clicking (yet)
You’re stepping into a new chapter and need your brand to rise with you
You need strategy + clarity before investing in a rebrand
-
![Abstract geometric pattern with four brown petal shapes arranged in a circular pattern, creating a symmetrical design.]()
The Community
A private space for soul-led women entrepreneurs building businesses on their terms—growth, mindset, and energy support all in one.
PERFECT WHEN
You thrive with deep, peer-driven connection
You want both mindset and marketing support
You’re tired of surface-level communities that miss the bigger picture
You’re building something bigger than just a business—you’re building a life