If you’re proud of your work, why aren’t you proud of your brand yet?
Nail why you’re different, how to communicate it, and show it off in a brand that makes you stand out. So when your people find you, they get it (and they want it).
What shifts inside The Brand Edit:
You go from saying
“I think I just need to post more.”
“I don't know what to say or how to show up.”
“I keep rewriting my offers and it never feels clear.”
“I want to rebrand but I don’t want to waste money redoing it again in a year.”
“Please don’t look at my website, I need to redo it.”
To knowing:
How to clearly talk about what you do — without overexplaining or overselling
Messaging that explains your business with clarity, confidence, and depth
A brand identity that grows with you—so you’re not rebranding again in 6 months
A visual direction that reflects your actual essence and makes you stand out
A strong positioning statement that reflects your evolution and shows what makes you different
So when someone lands on your brand, they feel it.
This is for you if:
✓ You have a business or platform, but the way you talk about it doesn’t feel like you
✓ You’ve evolved, but your brand hasn’t caught up And AI just isn’t hitting
✓ YOU WANT TO REDO YOUR WEBSITE BUT KNOW THERE’S DEEPER WORK TO DO FIRST
✓ You’re done with vague bios and polished websites that still don’t say much
✓ You want marketing to feel simpler, not like a huge slog every week
✓ YOU’RE itching FOR A REBRAND THAT feels like you and clicks with your people
The Brand Edit
4-week self-paced program
Feel proud of how your business shows up.
I’ve turned my signature program (with rave reviews!) into a self-paced journey that walks you step-by-step building each layer of your brand—from positioning to messaging to visual direction.
You’ll walk away with a more confident and concrete understanding of your identity as a business, a brand that stands out and feels like you, and a more aligned way of showing up.
Plus, you get a vault of trainings to support you whether you DIY your brand or plan on hiring a designer or website developer after this program.
Still want live feedback from me?
When you join The Brand Edit: Self-Paced today, you get the option of adding discounted 45-minute 1:1s so we can work through any questions, feedback, or guidance you’re looking for in real-time.
START TODAY
• Step-by-Step Workshops: Identity, Positioning, Visual Direction, Brand Strategy, and More
• 4 Bonus Trainings: Magnetic Messaging, DIY Color Palette, Elevate Your Fonts, Trademarks, Hiring the Right Brand or Website Designer
• All resources, tools, and templates that make this journey a breeze
• Access to guided meditations to ground and align your work along the way
• Implementation guidance so you know how to apply your brand to your marketing (and create a system that cuts down marketing time by more than half)
• Trusted designer referrals with exclusive discounts for optional brand design, website, or custom social templates (some worth over $500+, giving you immediate ROI)
$597
FOR PROGRAM ONLY
real results - real students
What past participants say:
Clients have walked away from The Brand Edit with:
✓ Messaging that lands better (and sells without pushing)
✓ Visual direction that FEELS LIKE THEM AND MAKES THEM STAND OUT
✓ Renewed pride in their website, content, and brand
✓Higher-converting offers and stronger pricing decisions
✓ A SYSTEM THAT MAKES MARKETING EASIER, FASTER, AND BETTER PERFORMING
✓ Confidence sharing their work publicly
It doesn’t just change your brand. It changes how you show up.
You deserve to feel confident in how you show up.
- Samantha
WHY THIS WORKS
I don’t just teach branding and marketing—I’ve lived it.
I started at the famous marketing agency TBWA working on iconic brands like Absolut and Michelin in 2011. I quickly learned that no matter what size company you are, your marketing success (aka sales and reputation) is based on the deeper work.
The Brand Edit isn’t a branding course. It’s a guided identity journey that leaves you feeling confident and concrete in how you show up.
We start deep—mission, vision, values, brand personality—because a brand built on inner truth stands the test of time.
Then we translate that into messaging, visual direction, and a brand system so you can show up from that deeper place—with consistency, credibility, and power in who you are.
It’s structured enough to move you forward. Flexible enough to meet you where you are today.
Everyone that starts this feels a little scattered and unsure. But through this program, you walk away shaking off that feeling and emerging as a new you, with an authentic brand to support what you share with the world.
You leave with an internal compass that guides every brand, marketing, and business decision from here.
Clear positioning
Differentiators that feel honest, not forced
Brand story and bio that INSTANTLY CLICKS WITH PEOPLE
Messaging and language you can actually use (for wEbsites, captions, launches)
Visual moodboard, color palette, FONT DIRECTION
Trusted designer and creative referrals to help you implement
What’s included
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9 HANDS-ON WORKSHOPS + BONUS TRAININGS
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guided practices to establish your authority and identity
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unique positioning worksheets to identify your differentiators
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Templates + step-by-step Frameworks to guide you
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design referrals for brand, website, or custom social media templates (with exclusive discounts)
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designed to be completed in 4 weeks
Hear From Brand Edit Graduates
Here’s how it works:
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Week 1: Your True Brand Identity
Get grounded in what you actually stand for—so every message, post, and pivot feels intentional. This is where your clarity begins.
✓ Clarify your mission, vision, and values
✓ Define your brand voice and tone
✓ Uncover your brand’s magnetic tensions and personality*BONUS: On-demand workshop with Trademark Attorney Colynn O’Brien on protecting your IP
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Week 2: Your Unique Positioning
We dig deep into who your people are, what they care about, and how to position yourself so you speak directly to them.
✓ Map why you’re different
✓ Refine what makes you stand out
✓ Craft your brand story so it connects emotionally and strategically -
Week 3: Visual Direction (Look + Feel Like You Online)
Now that your strategy’s solid, we bring it to life. We’ll start translating your vibe into a visual direction that actually fits you.
✓ Build a unique look and feel
✓ Curate a mood board with visuals that represent your brand
✓ Explore color palettes, fonts, photography styles, and other elements that help you stand out visually*BONUS: On-demand guest trainings on Nailing your Color Palette, Elevating your Brand with Fonts, and Best Practices for Hiring Designers with top-performing designers and art directors
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Week 4: Your Aligned Brand
You’ll walk away knowing who you are, how to say it, and how to show it.
This final week is all about solidifying the work — and seeing yourself through a new lens.✓ Connect the dots from the entire program to see your aligned brand come to life
✓ Get your rollout roadmap: what to do next and where to start✓ Determine whether you DIY your brand or hire a designer if needed (with exclusive discounts)
✓ Vault of resources + trainings on messaging, marketing, and more so getting your brand out there feels like a breeze
what else is included?
ON-DEMAND sessions
Discover Your True Brand Identity (Mission, Vision, Values, Brand Personality)
Positioning: How to Articulate What You Do + Why You’re Different
Visual Direction: How to Look and Feel Like You Online (Visual Moodboard, Colors, Fonts, Photography Style)
Your Aligned Brand: Bringing It All Together in Your Brand Strategy
Resources
Unique Differentiator Worksheets, Secret Sauce Identifier, and Messaging Prompts
Brand Strategy Template
Bonus Workshops on Messaging, Color Palette, Fonts, Trademarks, and Optimizing Design Hires
Visual Moodboard Guidance
Visual Identity Checklist
Color Palette Explorer
Implementation Tracker
Branding 101 Cheat Sheet
And more!
plus extra bonuses
Guided Meditations to Establish your Authority and Identity
Trusted Designer Directory:
Get referrals to talented designers who offer exclusive perks & discounts for additional brand design, website design, custom social media templates, and more (yes, 🎨 Samantha can help match you!)
(Note: All designers are external service providers. Any additional design work is separate from The Brand Edit investment.)
Feel proud of how you show up. Join today.
The Brand Edit
$597
for PROGRAM onlY
Step into your true identity with a brand that feels like home—and clicks with your people. It’s time to feel proud of how you show up—and watch everything else in your business start to shift.
I know you might be wondering…
“I feel scattered—am I ready?”
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Most people feel that way before this program, but that’s exactly why The Brand Edit exists. It’s designed to be a 4-week sprint that clears the fog so you start feeling clear, confident, and powerful in what you do.
“Do I need a full rebrand?”
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Maybe. Most upgrade their visuals in some way—colors, style, tone. The Brand Edit helps you define your vision first, so your next design work finally reflects you, whether that’s a full rebrand or light refresh.
“I’m worried about the investment.”
↓
You’re investing in your identity as a business, brand, or public figure. This level of clarity makes your work impossible to overlook, leading to faster growth and stronger authority.
The more time you take for “trial and error,” the more time + energy you waste. The Brand Edit accelerates your path forward so things click, people feel what you do, and you put your stamp on the world. Plus you get access to trusted designers at a discount should you choose to redo your website, socials, etc (immediate ROI).
“Why not just hire a designer?”
↓
Design isn’t your first step. After talking to 30+ designers, they all agreed: Clients need to understand who they are, what sets them apart, their message, and creative vision. Without it, you waste money on pretty brands that fall flat.
“What if this doesn’t work for me?”
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You don’t need to be “good at branding” — you just need to be willing to show up. I’ll guide you every step of the way through proven step-by-step workshops, resources, and tools that make this process easy (and fast).
When you do the work, the results follow: more clarity, more confidence, more aligned clients—and a brand that finally feels like you.
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"I am so grateful to be going through a new program put on by my business coach, Samantha Fackler. It is called the Brand Edit, aimed at becoming clear (or more clear) on your brand (business, personal or both), and wow, have we come far."
—Nikki C.
Round Two Podcast Host -
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"Sam's brand strategy deck alone is worth $10k. It's clear she's cut her teeth on branding with some of the best in the world. This is a steal."
—Linda,
Owner, Outset LA (Clients: Paris Hilton, Marie Kondo)
now’s the time
Your brand is how the world sees you. Let’s make sure they see the real magic—and feel it enough to say yes.
Frequently Asked Questions
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The Brand Edit self-paced course is open to everyone, regardless of gender.
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About 1-2 hours per week for 4 weeks, including workshop recordings and brand-building exercises.
We pack most of the work inside the workshops (we hate lectures) but expect to think, dream, and spend some time outside of workshop recordings to get the most out of this experience.
If you choose to DIY your brand, you have all the resources and trainings to do that inside the course. If you decide to hire a brand designer, web designer, or social template designer, we have those referrals (with discounts/perks) for you too.
Bi-weekly office hours are 60-minutes every other week for live support and problem-solving with Samantha.
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Personal feedback is available in bi-weekly office hours, as an option.
Note that if you choose to purchase the course only, it does not include bi-weekly office hours.
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Nope! The Brand Edit is designed for entrepreneurs, creators, and public-facing brands across industries—from designers and service providers to podcast hosts, artists, and product-based businesses. Some come in with a strong creative eye. Others don’t consider themselves “creative” at all.
Either way, you don’t need to be a designer or have a polished brand to get results. What you do need is a willingness to do the work. Because when your vision clicks into place, your brand starts working for you.
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Amazing! You’re not starting from scratch. The Brand Edit helps you go deeper: refining your message, sharpening your positioning, and aligning your visual identity to what your business actually needs now. It’s the missing layer that makes everything else finally click.
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No, The Brand Edit is not a done-for-you service. Long-lasting brand and marketing work requires your involvement.
You’ll get expert guidance and real-time feedback in bi-weekly office hours if purchased, and frameworks to shape your brand direction, messaging, and creative vision in the course. Implementation (like design, copywriting, or tech setup) is not included.
If you need additional support, we share referrals to trusted external providers—engaging them is entirely optional and handled separately.
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Everything in the course is on-demand so YOU get to determine when and how you move through this transformational program.
While this course is best completed in four weeks, you can move through the step-by-step process at your pace.
If you’re looking for support as you move through this, you can always purchase a discounted 1:1 coaching call as an active participant of the program.
At specific points throughout the year, we will open up bi-weekly office hours for extra support. Those calls are typically Thursdays at rotating times.
The next opening for bi-weekly office hours is Q4 2026.
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You’ll receive access to a vetted directory of independent designers who offer exclusive perks or discounts. Any design work is a separate agreement between you and the designer. We don’t guarantee availability, timelines, or results.
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Results depend on your commitment and implementation. While we provide proven tools and expert support (when purchased), individual outcomes vary—and cannot be guaranteed.
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You’ll have access to all materials and recordings for 1 year.
We reserve the right to update or retire content with 90 days notice.
Don't see your question? Reach out to our team on the Contact page.
FREE BRAND AUDIT TOOL
Want feedback on what you have today?
Unsure if you’re ready for The Brand Edit? Run your website, socials, or messaging through my instant Brand Audit GPT tool to to get clear on what to fix (and if this program is right for you).
This tool is trained on my brain, 14+ years in brand and marketing, and over a hundred audits that I’ve done over my career. It’s like getting my feedback on what you have today, in seconds.
And yes, it will honestly tell you if The Brand Edit: Self-Paced is a fit or not.