If you’re proud of your work, why aren’t you proud of your brand yet?
Nail how to communicate what you do, why it matters, and show it off in a brand that makes you stand out. So when people find you, they get it (and they want it). The Brand Edit shifts all of this in just 4 weeks.
What shifts inside The Brand Edit:
You go from saying
“I think I just need to post more.”
“I don't know what to say or how to show up.”
“I keep rewriting my offers and it never feels clear.”
“I want to rebrand but I don’t want to waste money redoing it again in a year.”
“Please don’t look at my website, I need to redo it.”
To knowing:
How to clearly talk about what you do — without overexplaining or overselling
Messaging that explains your business with clarity, confidence, and depth
A brand identity that grows with you—so you’re not rebranding again in 6 months
A visual direction that reflects your actual essence and makes you stand out
A strong positioning statement that reflects your evolution and shows what makes you different
So when someone lands on your brand, they feel it.
This is for you if:
✓ You have a business or platform, but the way you talk about it doesn’t feel like you
✓ You’ve evolved, but your brand hasn’t caught up And AI just isn’t hitting.
✓ YOU WANT TO REDO YOUR WEBSITE BUT KNOW THERE’S DEEPER WORK TO DO FIRST
✓ You’re done with vague bios and polished websites that still don’t say much
✓ You want marketing to feel simpler, not like a huge slog every week
✓ YOU’RE itching FOR A REBRAND THAT STICKS WITH YOU FOR THE LONG-HAUL
The Brand Edit
Feel proud of how your business shows up.
I’ve turned my signature program (with rave reviews!) into a self-paced program that walks you through each layer of your brand—from positioning to messaging to creative direction.
You will get all resources that the live program gets: weekly on-demand workshops, templates, tools, and the exercises I’ve walked other business owners through to nail their brand identity and strategy.
You have the option of adding discounted 1:1s with me to get live feedback, ask questions, and talk things out in real-time.
Plus, you get a vault of trainings on trademarks, color palette, typography, magnetic messaging, and more to support you.
START TODAY
On-demand workshops that lead you step-by-step to your mission, vision, values, positioning, brand story, and overall brand
Resources, tools, and templates that help you connect the dots
Trainings on visual identity (color palette, fonts, and more)
Implementation guidance so you know how to apply your brand to your marketing
Access to guided meditations to ground and align your work
Trusted designer referrals + exclusive discounts for optional brand design, website, or custom social templates
$597
FOR COURSE ONLY
real results - real students
What past participants say:
Clients have walked away from The Brand Edit with:
✓ Messaging that lands better (and sells without pushing)
✓ Visual direction that FEELS LIKE THEM AND MAKES THEM STAND OUT
✓ Renewed pride in their website, content, and brand
✓Higher-converting offers and stronger pricing decisions
✓ A SYSTEM THAT MAKES MARKETING EASIER, FASTER, AND BETTER PERFORMING
✓ Confidence sharing their work publicly
It doesn’t just change your brand. It changes how you show up.
You deserve to be seen—and paid—
like the expert you are.
- Samantha
WHY IT WORKS
I don’t just teach branding and marketing—I’ve lived it.
I started at the famous marketing agency TBWA working on iconic brands like Absolut and Michelin in 2011. I quickly learned that no matter what size company you are, your marketing success (aka sales and reputation) are based on the deeper work.
The Brand Edit isn’t a branding course. It’s a guided identity excavation.
We start deep—mission, values, vision, key brand tensions—because a brand built on inner truth stands the test of time.
Then we translate that into usable language, visual direction, and brand systems so you can show up from that deeper place—with consistency, credibility, and real resonance.
It’s structured enough to move you forward. Flexible enough to meet you where you are.
You leave with an internal compass that guides every brand, marketing, and business decision from here.
Clear positioning
Differentiators that feel honest, not forced
Brand story and bio that feel like you
Messaging and language you can actually use (for bios, websites, captions, launches)
Visual moodboard + color palette
Trusted designer and creative referrals to help you implement
What’s included
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Weekly Live Workshops (60-90mins)
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1:1 Guidance with Sam
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Private Community with Feedback
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Exclusive Templates + Frameworks
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4 week live program with recordings
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Office hours + follow-up support
Hear From Brand Edit Graduates
Here’s how it works:
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Week 1: Foundation & Identity
Get grounded in what your brand actually stands for—so every message, post, and pivot feels intentional. This is where your clarity begins.
✓ Clarify your mission, vision, and values
✓ Define your brand voice and tone
✓ Uncover your brand’s magnetic tensions*BONUS: On-demand workshop with Trademark Attorney Colynn O’Brien
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Week 2: Customer Insights & Positioning
We dig deep into who your people are, what they care about, and how to position your brand so it speaks directly to them.
✓ Map your customer insights
✓ Refine what makes you stand out
✓ Craft your brand story so it connects emotionally and strategically
✓ Office hours and group feedback to shape your positioning -
Week 3: Visual Direction & Messaging
Now that your strategy’s solid, we bring it to life. We’ll shape a messaging framework and start translating your vibe into a visual direction that actually fits you.
✓ Build messaging that connects and converts
✓ Curate a mood board with visuals that represent your future brand
✓ Ideate creative direction with Samantha*BONUS: On-demand guest trainings on Nailing your Color Palette, Elevating your Brand with Fonts, and Best Practices for Hiring Designers with top-performing designers and art directors
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Week 4: Graduation Showcase & Implementation Call
You’ll walk away knowing who you are, how to say it, and how to show it.
This final week is all about solidifying the work — and seeing yourself through a new lens.✓ Finalize your brand strategy deck
✓ Get your rollout roadmap: what to do next and where to start✓ Assess design needs + tap designer referrals if needed (with exclusive discounts)
✓ Vault of resources + trainings on messaging, marketing, and more so getting your brand out there feels like a breeze
what else is included?
ON-DEMAND sessions
Discover Your True Brand Identity (Mission, Vision, Values, Brand Personality)
Positioning: How You Stand Out
Visual Direction: How to Look and Feel Like You Online (Creative Direction, Colors, Fonts)
Your Brand Complete: Bringing It All Together in Your Brand Strategy
Resources
Implementation Roadmap
Brand Messaging Templates
Workshops on Trademarks, Messaging, and Optimizing Design Work
Visual Identity Checklist
Branding 101 Cheat Sheet
plus extra bonuses
Guided Meditations for Branding
Trusted Designer Directory: Talented designers who offer exclusive perks & discounts for additional brand design, website redo’s, social media templates, and more (yes, 🎨 Samantha can help match you!)
(Note: All designers are external service providers. Any additional design work is separate from The Brand Edit investment.)
Feel proud of how you show up. Join today.
The Brand Edit
$597
for course onlY
Step into your next level with a brand that feels like home—and commands the respect you deserve. It’s time to feel proud of how you show up—and watch everything else in your business start to shift.
I know you might be wondering…
“I’m super busy—should I wait?”
↓
Every day you stay unclear costs you. Missed clients, customers, and big opportunities. The Brand Edit is self-paced, but designed to be a 4-week sprint that clears the fog and gets your work working for you, fast.
“Do I need a full rebrand?”
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Maybe. Most upgrade their visuals in some way—colors, style, tone. The Brand Edit helps you define your vision first, so your next design work finally reflects you.
“I’m worried about the investment.”
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You’re not just investing in branding—you’re building a brand that backs your purpose in this world. This level of clarity makes your work impossible to overlook, leading to faster growth and sales.
We have payment plan options available to make this investment work for you. Plus you get access to vetted designers at a discount should you choose to redo your website, socials, etc.
“Why not just hire a designer?”
↓
Design isn’t your first step. After talking to 30+ designers, they all agreed: Clients need to understand who they are, what sets them apart, their message, and creative vision. Without it, you waste money on pretty brands that fall flat.
“What if this doesn’t work for me?”
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You don’t need to be “good at branding” — you just need to be willing to show up. I’ll guide you every step of the way through proven step-by-step workshops, resources, and tools that make this process easy (and fast).
When you do the work, the results follow: more clarity, more confidence, more aligned clients—and a brand that finally feels like you.
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"I am so grateful to be going through a new program put on by my business coach, Samantha Fackler. It is called the Brand Edit, aimed at becoming clear (or more clear) on your brand (business, personal or both), and wow, have we come far."
—Nikki C.
Round Two Podcast Host -
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"Sam's brand strategy deck alone is worth $10k. It's clear she's cut her teeth on branding with some of the best in the world. This is a steal."
—Linda,
Owner, Outset LA (Clients: Paris Hilton, Marie Kondo)
now’s the time
Your brand is how the world sees you. Let’s make sure they see the real magic—and feel it enough to say yes.
Frequently Asked Questions
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The Brand Edit self-paced course is open to everyone, regardless of gender.
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About 1-2 hours per week for 4 weeks, including workshop recordings and brand-building exercises.
We pack most of the work inside the workshops (we hate lectures) but expect to think, dream, and spend some time outside of workshop recordings to get the most out of this experience.
If you choose to DIY your brand, you have all the resources and trainings to do that inside the course. If you decide to hire a brand designer, web designer, or social template designer, we have those referrals (with discounts/perks) for you too.
Bi-weekly office hours are 60-minutes every other week for live support and problem-solving with Samantha.
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Personal feedback is available in bi-weekly office hours, as an option.
Note that if you choose to purchase the course only, it does not include bi-weekly office hours.
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Nope! The Brand Edit is designed for entrepreneurs, creators, and public-facing brands across industries—from designers and service providers to podcast hosts, artists, and product-based businesses. Some come in with a strong creative eye. Others don’t consider themselves “creative” at all.
Either way, you don’t need to be a designer or have a polished brand to get results. What you do need is a willingness to do the work. Because when your vision clicks into place, your brand starts working for you.
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Amazing! You’re not starting from scratch. The Brand Edit helps you go deeper: refining your message, sharpening your positioning, and aligning your visual identity to what your business actually needs now. It’s the missing layer that makes everything else finally click.
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No, The Brand Edit is not a done-for-you service. Long-lasting brand and marketing work requires your involvement.
You’ll get expert guidance and real-time feedback in bi-weekly office hours if purchased, and frameworks to shape your brand direction, messaging, and creative vision in the course. Implementation (like design, copywriting, or tech setup) is not included.
If you need additional support, we share referrals to trusted external providers—engaging them is entirely optional and handled separately.
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Everything in the course is on-demand so YOU get to determine when and how you move through this transformational program.
While this course is best completed in four weeks, you can move through the step-by-step process at your pace.
If you’re looking for support as you move through this, you can always purchase a discounted 1:1 coaching call as an active participant of the program.
At specific points throughout the year, we will open up bi-weekly office hours for extra support. Those calls are typically Thursdays at rotating times.
The next opening for bi-weekly office hours is Q4 2026.
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You’ll receive access to a vetted directory of independent designers who offer exclusive perks or discounts. Any design work is a separate agreement between you and the designer. We don’t guarantee availability, timelines, or results.
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Results depend on your commitment and implementation. While we provide proven tools and expert support (when purchased), individual outcomes vary—and cannot be guaranteed.
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You’ll have access to all materials and recordings for 1 year.
We reserve the right to update or retire content with 90 days notice.
Don't see your question? Reach out to our team on the Contact page.
FREE BRAND AUDIT GPT
People buy based on emotion. So why aren't they feeling your brand?
Run your website, socials, or messaging through outside eyes to get clear on what to fix.
My free Brand Audit GPT shows you where people hesitate, get confused, or have to work too hard to understand what you do.
