You know your work is good. You’re just tired of trying to explain it five different ways.
The Brand Edit is a 4-week live cohort that helps you finally put language to what you do, why it matters, and how to show it. So when people find you, they get it (and they want it).
February 10 – March 11, 2026
What shifts inside The Brand Edit:
You go from saying
“I think I just need to post more.”
“I don't know what to say or how to show up.”
“I keep rewriting my offers and it never feels clear.”
“I want to rebrand but I don’t want to waste money redoing it again in a year.”
“Please don’t look at my website, I need to redo it.”
To knowing:
How to clearly talk about what you do — without overexplaining or overselling
Messaging that explains your business with clarity, confidence, and depth
A brand identity that grows with you—so you’re not rebranding again in 6 months
A visual direction that reflects your actual essence and makes you stand out
So when someone lands on your brand, they feel it.
A strong positioning statement that reflects your evolution and shows what makes you different
This is for you if:
✓ You have a business or platform, but the way you talk about it doesn’t feel like you
✓ You’ve evolved, but your brand hasn’t caught up And AI just isn’t hitting.
✓ YOU WANT TO REDO YOUR WEBSITE BUT KNOW THERE’S DEEPER WORK TO DO FIRST
✓ You’re done with vague bios and polished websites that still don’t say much
✓ You want marketing to feel simpler, not like a huge slog every week
✓ YOU’RE itching FOR A REBRAND THAT STICKS WITH YOU FOR THE LONG-HAUL
The Brand Edit
We get a LOT done in 4 weeks together.
With only 10 seats, expect weekly live workshops that walk you through each layer of your brand—from positioning to messaging to creative direction.
Access weekly office hours with me to get live feedback, ask questions, and talk things out as you go.
Practice stepping into visibility during our graduation celebration where you present your refined brand to the group (you will leave proud and anchored)!
Plus, guest workshops on trademarks, design work, and magnetic messaging. Full access to templates, tools, and exercises to keep forever.
Inside the live cohort
Feb 10-March 11
Weekly hands-on workshops
5 group office hours + follow-up support options
Personalized review and feedback from Samantha throughout
Private community for Q&A during program
Resources, tools, and templates
Visual identity guidance (vibe, color palette, photo style, and more)
Implementation roadmap
Access to guided meditations to ground and align your work
Exclusive designer discounts for additional brand design, website, or custom templates post-program
$1450
FOR 4-WEEK COHORT
Optional 1:1 VIP Upgrade
Introducing The Brand Edit VIP: get everything inside the core program plus two 45-minute private coaching sessions for additional personalized support for +$600 ($2,050 total).
real results - real students
What past participants say:
Clients have walked away from The Brand Edit with:
✓ Messaging that lands better (and sells without pushing)
✓ Visual direction that FEELS LIKE THEM AND MAKES THEM STAND OUT
✓ Renewed pride in their website, content, and brand
✓Higher-converting offers and stronger pricing decisions
✓ A SYSTEM THAT MAKES MARKETING EASIER, FASTER, AND BETTER PERFORMING
✓ Confidence sharing their work publicly
It doesn’t just change your brand. It changes how you show up.
You deserve to be seen—and paid—
like the expert you are.
- Samantha
WHY IT WORKS
I don’t just teach branding and marketing—I’ve lived it.
I started at the famous marketing agency TBWA working on iconic brands like Absolut and Michelin in 2011. I quickly learned that no matter what size company you are, your marketing success (aka sales and reputation) are based on the deeper work.
The Brand Edit isn’t a branding course. It’s a guided identity excavation.
We start deep—mission, values, vision, key brand tensions—because a brand built on inner truth stands the test of time.
Then we translate that into usable language, visual direction, and brand systems so you can show up from that deeper place—with consistency, credibility, and real resonance.
It’s structured enough to move you forward. Flexible enough to meet you where you are.
You leave with an internal compass that guides every brand, marketing, and business decision from here.
Clear positioning
Differentiators that feel honest, not forced
Brand story and bio that feel like you
Messaging and language you can actually use (for bios, websites, captions, launches)
Visual moodboard + color palette
Trusted designer and creative referrals to help you implement
What’s included
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Weekly Live Workshops (60-90mins)
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1:1 Guidance with Sam
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Private Community with Feedback
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Exclusive Templates + Frameworks
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4 week live program with recordings
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Office hours + follow-up support
Hear From Brand Edit Graduates
This cohort is intentionally small.
That means:
Intimate group connection
Real-time feedback from me
Space to speak things out loud and be seen in your process
We keep it grounded, thoughtful, and real. You don’t need to be polished. You just need to be ready to do the work that most people skip. And if you do? The results last.
Here’s how it works:
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Week 1: Foundation & Identity
Get grounded in what your brand actually stands for—so every message, post, and pivot feels intentional. This is where your clarity begins.
✓ Clarify your mission, vision, and values
✓ Define your brand voice and tone
✓ Uncover your brand’s magnetic tensions*BONUS: On-demand workshop with Trademark Attorney Colynn O’Brien
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Week 2: Customer Insights & Positioning
We dig deep into who your people are, what they care about, and how to position your brand so it speaks directly to them.
✓ Map your customer insights
✓ Refine what makes you stand out
✓ Craft your brand story so it connects emotionally and strategically
✓ Office hours and group feedback to shape your positioning -
Week 3: Visual Direction & Messaging
Now that your strategy’s solid, we bring it to life. We’ll shape a messaging framework and start translating your vibe into a visual direction that actually fits you.
✓ Build messaging that connects and converts
✓ Curate a mood board with visuals that represent your future brand
✓ Ideate creative direction with Samantha*BONUS: On-demand guest training “Working with Designers” with Adobe Designer Abi Lee
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Week 4: Graduation Showcase & Implementation Call
You’ll walk away knowing who you are, how to say it, and how to show it.
This final week is all about solidifying the work — and seeing yourself through a new lens.✓ Finalize your brand strategy deck (with feedback from Samantha)
✓ Get your rollout roadmap: what to do next and where to start
✓ Assess design needs + tap designer referrals as needed (with exclusive discounts)
✓ Graduation ceremony to practice visibility and celebrate!
what else is included?
interactive sessions
4 Live Hands-On Workshops
5 Office Hours with Samantha
Positioning Feedback from Samantha
Brand Strategy Feedback from Samantha
Ongoing Q&A in Community
Optional add-on 1:1 calls directly with Samantha (VIP)
On-Demand Resources
Implementation Roadmap
Brand Messaging Templates
Workshops on Trademarks, Messaging, and Optimizing Design Work
Visual Identity Checklist
Branding 101 Cheat Sheet
plus extra bonuses
Weekly Energetic Practices
Guided Meditations for Branding
Trusted Designer Directory: Talented designers who offer exclusive perks & discounts for additional brand design, website redo’s, social media templates, and more (yes, 🎨 Samantha can help match you!)
(Note: All designers are external service providers. Any additional design work is separate from The Brand Edit investment.)
Join the waitlist
The Brand Edit
February 10–March 11, 2026
$1,450
(or $2,050 VIP with two 1:1 calls)
Step into your next level with a brand that feels like home—and commands the respect you deserve. It’s time to feel proud of how you show up—and watch everything else in your business start to shift.
I know you might be wondering…
“I’m super busy—should I wait?”
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Every day you stay unclear costs you. Missed clients, customers, and big opportunities. The Brand Edit is a 4-week sprint that clears the fog and gets your work working for you, fast.
“Do I need a full rebrand?”
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Maybe. Most upgrade their visuals in some way—colors, style, tone. The Brand Edit helps you define your vision first, so your next design work finally reflects you.
“I’m worried about the investment.”
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You’re not just investing in branding—you’re building a brand that backs your pricing, positioning, and premium offers. You’ll get real-time expert feedback, access to vetted designers (with perks worth up to $700), and the clarity that makes your work impossible to overlook.
We also have payment plan options available to make this investment work for you.
“Why not just hire a designer?”
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Design isn’t your first step. After talking to 30+ designers, they all agreed: Clients need to understand who they are, what sets them apart, their message, and creative vision. Without it, you waste money on pretty brands that fall flat.
“What if this doesn’t work for me?”
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You don’t need to be “good at branding” — you just need to be willing to show up. I’ll guide you every step of the way with coaching, tools, and feedback.
When you do the work, the results follow: more clarity, more confidence, more aligned clients—and a brand that finally feels like you.
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"I am so grateful to be going through a new program put on by my business coach, Samantha Fackler. It is called the Brand Edit, aimed at becoming clear (or more clear) on your brand (business, personal or both), and wow, have we come far."
—Nikki C.
Round Two Podcast Host -
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"Sam's brand strategy deck alone is worth $10k. It's clear she's cut her teeth on branding with some of the best in the world. This is a steal."
—Linda,
Owner, Outset LA (Clients: Paris Hilton, Marie Kondo)
now’s the time
Your brand is how the world sees you. Let’s make sure they see the real magic—and feel it enough to say yes.
Frequently Asked Questions
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Kickoff is Tuesday Feb 10 at 1pm PT.
Workshops are weekly at alternating times Wednesdays at either 11am or 1pm PT (and recorded if you can't make it live).
Office Hours are typically held Thursdays, Fridays or Mondays at alternating times.
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About 3-4 hours total, including live sessions, office hours, and brand-building exercises.
We pack most of the work inside the live sessions but expect to think, dream, and spend some time outside of our live calls to get the most out of this experience.
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Yes! I personally review your positioning, creative direction, and brand work—and offer office hours to review anything else you want my eyes on.
You can also add on private 1:1 sessions so we can go deeper into your positioning, messaging, how to roll this out, and more so your marketing forever feels simple. See The Brand Edit VIP for pricing.
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Nope! The Brand Edit is designed for entrepreneurs, creators, and public-facing brands across industries—from designers and service providers to podcast hosts, artists, and product-based businesses. Some come in with a strong creative eye. Others don’t consider themselves “creative” at all.
Either way, you don’t need to be a designer or have a polished brand to get results. What you do need is a willingness to do the work. Because when your vision clicks into place, your brand starts working for you.
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Amazing! You’re not starting from scratch. The Brand Edit helps you go deeper: refining your message, sharpening your positioning, and aligning your visual identity to what your business actually needs now. It’s the missing layer that makes everything else finally click.
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The Brand Edit isn’t passive learning—it’s a live, high-touch container. You’ll get expert feedback, real-time support, and a proven framework that you’ll apply as you go.
You’ll walk away with clarity, messaging, visuals, and a custom strategy deck—not just ideas.
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No, The Brand Edit is a strategic group experience—not a done-for-you service. Long-lasting brand and marketing work requires your involvement.
You’ll get expert guidance, real-time feedback, and frameworks to shape your brand direction, messaging, and creative vision. Implementation (like design, copywriting, or tech setup) is not included.
If you need additional support, we share referrals to trusted external providers—engaging them is entirely optional and handled separately.
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You’ll receive access to a vetted directory of independent designers who offer exclusive perks or discounts. Any design work is a separate agreement between you and the designer. We don’t guarantee availability, timelines, or results.
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Results depend on your commitment and implementation. While we provide proven tools and expert support, individual outcomes vary—and cannot be guaranteed.
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You’ll have access to all materials and recordings for the duration of the program and any extended access window we provide. We reserve the right to update or retire content after the cohort ends.
Don't see your question? Reach out to our team on the Contact page.
FREE WORKSHOP
People buy based on emotion. So why aren't they feeling your brand?
This quick-hit workshop, “Build a Brand that People FEEL” is for founders who are done guessing at what to say and how to show up. It gives you a taste of what’s inside The Brand Edit.
