scroll

Build a brand that reflects your value—and makes the right people say yes—in just 4 weeks inside a high-touch small group program.

Is this for me?

If your brand feels a little off (or a lot), this is your chance to finally get it right.

it’s a definite yes, if

Your content feels all over the place, and nothing clicks together.

check mark

You’re tired of being the industry’s best-kept secret.

check mark

You’re ready to confidently raise your prices—and have the brand to back it up.

check mark

You want expert eyes on your brand, not another DIY guessing game.

check mark

You’re craving a real, lasting brand strategy—not just another pretty logo.

check mark

other options might be best

You’re focused on surface-level design without addressing the deeper disconnect happening.

x mark

You think a new logo and color palette alone will transform your business.

x mark

You haven’t established your core offers yet.

x mark

You’d rather keep refreshing your brand every year than build something lasting.

x mark

You’re not ready to get honest about where your message isn't landing.

x mark

free workshoP

Skip expensive rebrand mistakes and get a taste of The Brand Edit

You’re too close to your own brilliance to see why your brand’s not landing. In this free training, I’ll walk you through the most common (and costly) brand mistakes—and how to fix them for good.

A woman is writing on a poster board that says "STORY" in a room with a bookshelf on the right and a painting on the left wall.
Laptop screen displaying a presentation titled 'How to Rebrand (and Avoid a $10k Mistake)' with 'FREE WORKSHOP' text at the bottom.

Introducing

The Brand Edit

A stylized, abstract eye icon in light gray color.

In just 4 weeks, you’ll build a brand that sounds like you, feels like you, and sells like it’s supposed to. No more second-guessing whether people really get it. You’ll leave knowing exactly how to articulate your value, nail your messaging, and craft a brand that stands out.

what’s included:

  • Weekly Workshops (60–90 min)

  • 1:1 Brand Strategy Review

  • Private community with feedback

  • Office hours + follow-up support

  • Brand Strategy Templates

  • Visual Identity Inspiration Boards

  • Implementation Roadmap

  • Access to guided energetic practices to ground and align your work

  • Designer discounts + directory

  • $750

  • ONE-TIME PAYMENT

What’s Included?

Four brown elliptical shapes stacked vertically with white gaps in between.

Weekly workshops
(60-90mins)

balancing rocks

exclusive templates
+ frameworks

Orange silhouette of a house with a chimney and stairs, viewed from a side angle.

1:1 guidance
with sam

sunset icon

4 week program
with recordings

Abstract geometric design with four overlapping brown shapes forming a symmetrical pattern with white spaces in the center.

PRIVATE COMMUNITY WITH FEEDBACK

Close-up of a partial moon symbol in orange.

OFFICE HOURS +
FOLLOW-UP SUPPORT

What’s included

  • The image contains four abstract, overlapping oval shapes arranged vertically.

    Weekly Live Workshops
(60-90mins)

  • Outline of a stair-shaped object, possibly a piece of minimalist art or furniture.

    1:1 Guidance with Sam

  • Abstract geometric pattern with overlapping circles forming petal shapes in muted tones.

    Private Community with Feedback

  • Balancing rocks icon

    Exclusive Templates + Frameworks

  • A minimalist illustration of a burger with three wavy lines representing water or waves beneath it.

    4 week live program with recordings

  • Blank white background with a light gray crescent shape on the left side.

    Office hours + follow-up support

A smiling woman with long blond hair sitting on a beige sofa, wearing a light-colored jacket and a colorful tie-dye skirt, with a wooden wall clock on the beige wall behind her.
Blank notepad with a silver paperclip attached to the top right corner.
Circular logo with the words "Coach + Marketing Strategy" around the perimeter, and a stylized S shape in the center.

You deserve to be seen—and paid—

like the expert you are.

- Sam

meet your guide

I don’t just teach brand strategy—I’ve lived it.

I started at TBWA working on iconic brands like Absolut and Michelin, helped scale fast-growing startups, and coached entrepreneurs through every messy, magical evolution.

But here's what really matters: I know what it’s like to feel invisible behind a brand that doesn’t fit—and how frustrating it is to invest in design without real results.

The Brand Edit is everything I wish I had when I was rebuilding my brand: clear, strategic, supportive, and infused with the energy of your next level.

The Brand Edit transforms scattered, generic branding into a crystal-clear, high-quality brand identity that positions you as the undeniable choice in your field.

HERE'S HOW IT FLOWS

  • A woman with long blond hair in a sleeveless beige top and matching pants is writing on a large white poster board titled 'STORY' with colorful notes and markers, standing in front of a bookshelf filled with books and decorative objects.

    Week 1: Foundation & Identity

    Get grounded in what your brand actually stands for—so every message, post, and pivot feels intentional. This is where your clarity begins.

    ✓ Clarify your mission, vision, and values
    ✓ Define your brand voice and tone
    ✓ Uncover your brand’s magnetic tensions

    *BONUS: Live workshop with Trademark Attorney Colynn O’Brien

  • A woman is signing a large card or poster on a table, with two other women watching her in a modern interior with a staircase in the background.

    Week 2: Customer Insights & Positioning

    We dig deep into who your people are, what they care about, and how to position your brand so it speaks directly to them.

    ✓Map your customer insights
    ✓ Refine what makes you stand out
    ✓ Craft your brand story so it connects emotionally and strategically
    ✓ Office hours and group feedback to shape your positioning

  • A woman giving a presentation in front of a whiteboard with handwritten notes and sticky notes, with bookshelves in the background.

    Week 3: Visual Direction & Messaging

    Now that your strategy’s solid, we bring it to life. We’ll shape a messaging framework and start translating your vibe into a visual direction that actually fits you.

    ✓ Build messaging that connects and converts
    ✓ Curate a mood board with visuals that represent your future brand
    ✓ Ideate creative direction with Sam

    *BONUS: Guest training on Optimizing Design Work with Adobe Designer Abi Lee

  • A woman with long blonde hair smiling, sitting at a desk with a laptop, decorated with a vase of flowers, a notebook, and a wooden wall background.

    Week 4: Graduation Showcase & Implementation Call

    It’s time to bring your new brand into the world with confidence—and a real plan. You’ll walk away with your brand strategy deck and the tools to roll it out seamlessly.

    ✓ Finalize your brand strategy deck (with feedback from Sam)

    ✓ Get your rollout roadmap: what to do next and where to start

    ✓ Assess design needs + tap designer network for support (with exclusive discounts)

    ✓ Optional final showcase with the group to practice visibility and celebrate!

Book Now

In just 4 weeks, you’ll walk away with:

✓ Crystal-Clear Brand Positioning

✓ FRESH MESSAGING THAT CONVERTS

✓ A BRAND YOU’RE PROUD OF

✓ DEFINED BRAND VALUES, VOICE, DIFFERENTIATORS

✓ CUSTOM BRAND STRATEGY (WORTH $10K+)

✓ VISUAL INSPIRATION + CREATIVE DIRECTION

✓ CONFIDENCE TO RAISE YOUR PRICES

✓ DESIGNER-READY BRIEF (+ REDUCED COSTS)

what else is included?

interactive sessions

  • 5 Live Group Workshops

  • Weekly Office Hours

  • Positioning Review

  • 1:1 Brand Strategy Review

  • Ongoing Async Q&A in Community

resources & community

  • Brand Audit Guide

  • Brand Strategy Toolkit

  • Implementation Roadmap

  • Brand Messaging Templates

  • Visual Identity Checklist

plus extra bonuses!

  • Weekly Energetic Practices

  • Guided Meditations for Branding

  • Strategy Deck Template

  • Designer Directory with perks & discounts

  • A woman with wavy brown hair, wearing a fitted brown dress, gold jewelry, and standing next to a white wall and some dried plants.

    "I am so grateful to be going through a new program put on by my business coach, Samantha Fackler. It is called the Brand Edit, aimed at becoming clear (or more clear) on your brand (business, personal or both), and wow, have we come far."

    —Nikki C.
    Round Two Podcast Host

  • Close-up of a smiling woman with long, wavy blonde hair, wearing a white lace top and a necklace that reads 'PURSUIT OF MAGIC'.

    "Sam's brand strategy deck alone is worth $10k. It's clear she's cut her teeth on branding with some of the best in the world. This is a steal."

    —Linda,
    Owner, Outset LA (Clients: Paris Hilton, Marie Kondo)

I know you might be wondering…

“I’m super busy—should I wait?”

↓

Honestly? Every day you stay unclear costs you. Time explaining your value. Clients you could’ve booked. The Brand Edit is a focused 4-week sprint that will save you years of guesswork.

“Do I need a full rebrand?”

↓

Maybe, maybe not. The Brand Edit gives you the clarity to decide—so you invest wisely instead of redoing things every 6 months.

“I’m worried about the investment.”

↓

The Brand Edit is designed to give you agency-level results at a fraction of the cost—with expert guidance and real-time feedback. You’ll also get access to a vetted designer directory with exclusive discounts (some up to $700—immediate ROI). More importantly? You’ll finally have a brand that can actually support the next level of your business and pricing. Because no one buys a premium offer wrapped in a half-baked brand.

“Why not just hire a designer?”

↓

Because even the best designers can't guess your strategy. After interviewing 30+ top designers, they all said the same thing: Clients with clear brand strategy get the best results (and often save money, too).

“What if this doesn’t work for me?”

↓

You get out what you put in. I’ll guide you every step, but you have to show up and do the work. And when you do, the results speak for themselves—more clarity, more confidence, more clients.

now’s the time

Your brand is how the world sees you. Let’s make sure they see the real magic—and feel it enough to say yes.

Join Now

The Brand Edit

Step into your next level with a brand that feels like home—and commands the respect you deserve. It’s time to feel proud of how you show up—and watch everything else in your business start to shift.

Frequently Asked Questions

A young woman playing chess at a wooden table in a room with bookshelves and a painting on the wall.

  • Workshops are weekly at alternating times Tuesday -Thursday (and recorded if you can't make it live).

  • About 2–3 hours total, including live sessions and brand-building exercises. We pack most of the work inside the live sessions.

  • Ideally yes—you'll get the most from this if you already have offers and clients. Knowing what has (or hasn't) worked in the past is key to our work together.

  • No problem! I’ll walk you through the frameworks that make it easy, even if you don’t think like a designer. Consider me your background creative director.

  • Yes! I personally review your positioning and brand strategy—and offer office hours for extra 1:1 support.

Don't see your question? Reach out to our team on the Contact page.