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A circular logo with the words 'Coach + Marketing Strategist' around the perimeter, a stylized 'S' in the center, and a black background with brown text.

Build a business that feels true, grows strong, and lasts.

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Three women sitting at a table outdoors, discussing and writing on a large sign that says "OCEAN DIVE RULER FISHING." The table has notebooks, papers, markers, and small informational cards.

i help transform

It starts with a single step.
Which one feels right for you?

  • Abstract brown flowing lines representing waves or water movement.

    I have a specific challenge I need to solve

    You’re a great fit for…

    The Deep Dive

    Get clarity on one challenge fast—with strategic advice, clear next steps, and no fluff.

    BEST FOR:

    ✓ You’re stuck on a decision

    ✓ You’re unsure about pricing or offers

    ✓ Something feels off but you can’t name it

    book a call
  • Climbing stairs or a staircase icon

    I’m seeking a business mentor that I can trust

    You’re a great fit for…

    Private Coaching

    Long-term, high-touch support to refine your brand, marketing, and leadership—without losing yourself in the process.

    BEST FOR:

    ✓ You want a trusted partner in your corner

    ✓ You’re gaining traction and want aligned growth

    ✓ You’re scaling a team and need structure

    ✓ You’re tired of second-guessing every decision

    EXPLORE MENTORSHIP
  • Simple graphic of an eye with a white circular center

    I want a brand that captures my magic

    You’re a great fit for…

    The Brand Edit

    4 weeks to a brand that sounds, feels, and sells like the real you—no rebrand overwhelm required.

    BEST FOR:

    ✓ Your brand doesn't feel like you anymore

    ✓ You’re stepping into a new chapter

    ✓ Your messaging isn’t landing

    ✓ You want to stand out with clarity and ease

    get the deets
  • Abstract pattern with four brown petal-like shapes forming a symmetrical floral design.

    I'm seeking a community of women entrepreneurs

    You’re a great fit for…

    The Community

    Find belonging with women who get it. Get get a library of resources and bi-weekly group coaching support for building big things.

    BEST FOR:

    ✓ You learn best through real conversations

    ✓ You want strategy and spiritual tools

    ✓ You crave deep connection with like-minded women

    ✓ You’re tired of doing it alone

    INQUIRE ABOUT COMMUNITY
Book Now

companies on MY client list

Black Apple logo with a brown comical beaver face in front of it.
Adobe logo with a stylized letter 'A' in brown.
PayPal logo with a stylized 'P' and the text 'PayPal' in brown.
Instacart logo with an orange icon of a shopping cart and the company name in dark brown text.
The word 'ABSOLUT.' in large, bold, brown letters on a plain white background.
Apple logo with the bitten apple icon in brown.
Adobe logo with the word 'Adobe' in brown font.
PayPal logo with a stylized 'P' icon and the company name in bold font.
Instacart logo with orange flower icon and black text
The word 'ABSOLUT.' written in bold, brown letters.

free BRAND AUDIT GPT

People buy based on emotion. So why aren't they feeling your brand?

Run your website, socials, or messaging through outside eyes to get clear on what to fix.

My free Brand Audit GPT shows you where people hesitate, get confused, or have to work too hard to understand what you do.

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Resources to Support You

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TOP 10 MARKETING MISTAKES COSTING YOU CLIENTS

My top 10 mistakes I see entrepreneurs make and exactly how to fix them.

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GET A CLEAR READ ON YOUR BRAND + MARKETING

If your brand feels slightly off, hard to explain, or heavier than it should… this instant tool will show you why.

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REBRAND + COMMUNICATE YOUR VALUE

Avoid costly (and common!) rebranding mistakes with this step-by-step workshop.

GUIDE TO UNLOCKING AI FOR MARKETING ($7)

Unlock a secret library of AI prompts that will act as your marketing team.

FIGURE OUT WHAT TO FOCUS ON ($67)

In five days, you’ll identify your best audience, the one marketing channel worth your energy, and how to show up there with confidence.

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WEEKLY PODCAST EPISODES WITH SAMANTHA

Real talk about building a business while staying tapped in to your spiritual essence.

Bring a fresh voice to your stage, podcast, or event

Let’s create something that moves people...

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BOOK ME AS A SPEAKER

I deliver talks that spark action, clarity, and connection—rooted in experience scaling big brands like PayPal and coaching hundreds of entrepreneurs.

BOOK NOW

CORPORATE WORKSHOPS

Give your team the tools to think bigger and move smarter. Trusted by corporate leaders across the US, Canada, Switzerland, and Denmark.

GET INFO

CUSTOM COLLABS

Have something different in mind? I’m always open to creative partnerships that help people grow impact—and lives—that actually feel good to build.

PITCH YOUR IDEA