INTUITIVE BUSINESS COACH + BRAND STRATEGIST
A business that finally feels like you — natural to run and powerful to lead.
Where your identity, leadership, and business start moving in the same direction.
Most women feel this right before something big shifts.
Every new season of your business 
asks something different of you. I help you tune in 
to what wants to change 
refine how you show up 
and create a business 
that feels powerful to lead.
BUILD WHAT FEELS TRUE.
BUILD WHAT FEELS TRUE.
WHERE METRICS MEET MAGIC.
WHERE METRICS MEET MAGIC.
i WORK WITH
Start with what you need most right now:
-
I have a small challenge I need help with
Deep Dive Coaching Call
Sometimes you just need someone who sees the whole picture. We'll spend 60 minutes figuring out what's actually going on and map out what to do next. No fluff, just clarity and a plan you can actually use.
-
I’m seeking a business coach I can trust
Private Mentorship
A deep partnership to recalibrate your business from the inside out. Together, we’ll streamline what’s working, reshape what’s not, and build a business that reflects your identity—and expands your capacity.
-
I want a stand-out brand
The Brand Edit
In 4 weeks, we’ll shape the brand that’s already inside you—so you can talk about what you do, why it matters, and who it’s for without second-guessing.
-
I’m seeking authentic community
The Community
Come as you are. Celebrate wins, move through challenges, and stay grounded in the journey—with women who get it.
You don’t have to do this alone.
- Samantha
A DIFFERENT WAY OF SEEING
I notice the patterns beneath how you lead, create, and make decisions — the ones most people overlook.
With 14+ years in brand, business, and identity work, I’ve learned how to read what’s actually driving your momentum (and what’s quietly blocking it).
My work is helping you understand those shifts so your business can move in a way that feels grounded and genuinely yours.
COMPANIES I’VE WORKED WITH
-
![Black and white photo of a woman with curly hair smiling at the camera.]()
“Samantha is simply among the best coaches, marketers, listeners you’ll ever come across.”
— Claire J.
Owner, What If -
![A woman with short, curly dark hair, wearing glasses and a light yellow blouse, sitting indoors with a thoughtful expression, touching her face with her right hand and wearing jewelry including a necklace, earrings, and bracelets.]()
"As a marketer, I thought I was doing all that I needed to do, but...wow was I wrong. Sam showed us proven strategies to position ourselves to stand out. Sometimes you need others to help you see it."
—Adri C.,
Marketing Coach, Tangerine -
![Maura S.]()
"I got an inquiry for a new client today! Before our call, I was feeling anxious about pitching, but after implementing your strategies, I'm feeling really good & MUCH more at peace than I did previously. Your guidance helped me reframe my entire approach to my business—the difference is night and day!"
—Maura S.,
Photographer, Maura Stone Photography -
![Young woman smiling at a restaurant table with a beige coat and black top, with a background of a restaurant interior and large windows.]()
"From the bottom of my heart - thank you <3 Even though we only got to work together for a handful of months, they were life-changing for me, and I am forever grateful!"
—Michelle M.
Author, Product Manager @ Gitcoin -
![Woman sitting cross-legged on a bed, meditating with a smile, in a light-filled bedroom.]()
"Having you as a coach has helped me get unstuck in a place where I was stuck for 3+ years. The kindness and laughter we shared dissolved the trauma I had stored from trying to do things alone without feedback or support."
—Betsy C.,
Owner, Happy Kids Movement
Free Workshop
People buy based on emotion. So why aren't they feeling your brand?
Strengthen your positioning in 30 minutes.
This quick-hit workshop, “Build a Brand that People FEEL” is for founders who are done guessing at what to say and how to show up.
AVAILABLE ON
YOUR FAVORITE PODCAST APP
The podcast for spiritually-minded entrepreneurs who are ready to grow
(inside and out)
Pull up a chair. Here, we talk about the the messy experiments, the wins, the mistakes, the moments you want to quit, and the mindset shifts that keep you moving. I’ll share the approaches that actually work, the energy shifts that no one talks about, and conversations with the experts, mystics, and mentors shaping what’s next.
Not sure what
your next move
should be?
Let’s map your
next steps—together.
Deep Dive Coaching Call
A focused 60-minute session to crack open what's stuck—and move you forward fast.
PERFECT WHEN
You’re stuck at a crossroads and need sharp clarity
You want to tighten your offers, pricing, or brand messaging
You want my eyes and brain on your business without a long commitment
Private Mentorship
A high-touch partnership blending growth strategy with energetic alignment. Together, we’ll refine your identity, rework your model, and design a rhythm of leadership that supports how you actually want to live.
PERFECT WHEN
You’re gaining traction and want to grow thoughtfully
You’re scaling and need systems that protect your energy
You’re hiring, expanding, or restructuring—and want to stay centered through it
The Community
A private space for soul-led women entrepreneurs building businesses on their terms—growth, mindset, and energy support all in one.
PERFECT WHEN
You thrive with deep, peer-driven connection
You want both mindset and marketing support
You’re tired of surface-level communities that miss the bigger picture
You’re building something bigger than just a business—you’re building a life
The Brand Edit
A 4-week experience to finally make your brand feel like you—and make sense to everyone else.
We’ll shape the through-line between who you are, what you offer, and why it matters so you stop rewriting your website, overthinking your messaging, or explaining your work five different ways. What comes out is a brand that feels true, resonates deeply, and supports real growth.
PERFECT WHEN
Your messaging feels a little off, but you’re not sure why
You’re evolving, but your brand hasn’t caught up yet
You want to feel proud when you share your work
You want to rebrand, but you’re not sure where to start
choose your path
Not sure what
your next move
should be?
Let’s pave your path to
clarity—together.
choose your path
-
![Stylized illustration of a wave in brown color.]()
Deep Dive Coaching Call
A focused 60-minute session to crack open what's stuck—and move you forward fast.
PERFECT WHEN
- You’re stuck at a crossroads and need sharp clarity
- You want to tighten your offers, pricing, or brand messaging
- You want my eyes and brain on your business without a long commitment
-
![Climbing stairs icon]()
Private Coaching
A high-touch partnership blending growth strategy with energetic alignment. Together, we’ll refine your brand, scale your business, protect your energy, and create a rhythm of success you actually want to live inside.
PERFECT WHEN
- You’re gaining traction and want to grow thoughtfully
- You’re scaling and need systems that protect your energy
- You’re hiring, expanding, or restructuring—and want to stay centered through it
-
![]()
The Brand Edit
A 4-week experience to build a brand that feels like you—and sells like crazy. Together, we’ll clarify your positioning, refine your messaging, and help you show up like the powerful leader you are.
PERFECT WHEN
- Your brand and messaging aren’t clicking (yet)
- You’re stepping into a new chapter and need your brand to rise with you
- You need strategy + clarity before investing in a rebrand
-
![A symmetrical geometric pattern with brown and white oval shapes arranged in a floral-like design.]()
The Community
A private space for soul-led women entrepreneurs building businesses on their terms—growth, mindset, and energy support all in one.
PERFECT WHEN
- You thrive with deep, peer-driven connection
- You want both mindset and marketing support
- You’re tired of surface-level communities that miss the bigger picture
- You’re building something bigger than just a business—you’re building a life