42. The Energetics of Marketing and How to Create Content That Actually Lands
What if the reason your content isn’t converting has nothing to do with the strategy or schedule you’re following?
In this episode of Confessions of a Spiritual Entrepreneur, Samantha explores the often-missed layer of marketing: the energy behind what you create. Because it’s not just about what you say or how often you post. It’s about how it feels—to you and to your audience.
Pulling from 13+ years in marketing (LinkedIn, PayPal, Adobe), her training as a Reiki energy healer, and her lived experience guiding women entrepreneurs, Samantha breaks down why even the best-looking content can fall flat—and what to do instead.
If you’ve ever hit “publish” and felt invisible, this episode is a reframe, a reset, and a return to real resonance.
What You’ll Learn in This Episode
Why polished content still flops if it lacks energetic depth
The foundational inner work you must do before you hit publish
What “marketing energetics” really means—and how to tap into it
A smarter way to use AI (hint: you still have to bring the magic)
How to avoid sounding like everyone else online
Why quality over quantity isn’t just a strategy—it’s a vibe
How Samantha blends intuition + strategy to create aligned growth
Key Takeaway
Content doesn’t land because it’s perfect. It lands because it’s real.
Before you write your next post or sales page, pause. Take a breath. Check your energy. Check your intention. Is this coming from clarity? Connection? Conviction? When you lead from that place—your content connects. It carries your fingerprint. And your people can feel it.
Listen Now
🎧 Watch the episode on YouTube
🎙️ Listen on Apple, Spotify + more
Join the Free Community: Headquarters
Inside Headquarters, you’ll get access to a growing community of women entrepreneurs, live calls every month, and a space to build your business with more clarity, support, and integrity.
✨ We’re currently running the Founder Series: a lineup of free workshops and energetic resets to help you reset, realign, and rise.
Stay Connected
Want short, honest reflections like this every week? I send out 1-minute emails with behind-the-scenes lessons from the messy middle of entrepreneurship.