73. Why Clients Don't Understand Your Business (And How to Fix It)
Ever feel like the clients who do work with you totally get it—but the rest of the world has no clue what you do? That “best kept secret” energy might feel like a marketing problem, but it’s really something deeper: an identity issue in your brand. This episode is for anyone who’s ever said “I just need a rebrand” or “my marketing isn’t working” and felt stuck trying to figure out why.
Whether you’re in a business growth spurt or a creative rut, host Samantha Fackler breaks down what’s really going on when your message doesn’t land, why your dream clients aren’t finding you, and how to fix it. It’s not about posting more—it’s about getting crystal clear on how you translate what you do.
What You’ll Learn in This Episode
The real reason your marketing isn’t working (hint: it’s not visibility)
The three parts of solving your brand’s identity problem
How to communicate what you do so your ideal audience actually gets it
The link between emotional clarity and increased client inquiries
A behind-the-scenes example from two clients who hit major growth mid-program
Key Takeaway
If people don’t understand what you do, it’s not a marketing issue—it’s a translation issue. Clarity in your brand identity, message, and visuals bridges the gap between your inner world and what the outside world sees. Once that clicks, everything from your confidence to your conversion rate transforms.
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