34. The Brand Edit Explained: My 4-Week Process to Align Your Brand, Messaging, and Positioning
You know your work is powerful—but does your brand communicate that clearly?
In this episode of my podcast I’m breaking down my signature group program, The Brand Edit: a high-touch, four-week experience that helps you align your brand, refine your messaging, and position your business for the next level of visibility and growth.
This is the process I’ve used with founders, creatives, coaches, and consultants who feel like their work is evolving but their brand hasn't caught up. Through guided strategy, live coaching, creative direction, and peer feedback, we dig into what makes your business truly stand out—and how to express that across every touchpoint.
If you’ve been feeling stuck, unclear, or tired of templates that don’t work, this episode walks you through exactly what it looks like to unlock your brand’s unique “code”—so that everything finally clicks.
What It Means to Break Through the Market
When a brand is clear and aligned, it creates momentum. Opportunities show up. Referrals increase. Clients “just know” you’re the one for them. That’s not an accident—it’s what I call breaking through the market.
It’s a sign of product-market fit, clear positioning, and brand confidence that can’t be faked.
Inside The Brand Edit, we reverse-engineer that clarity by focusing on four core phases: identity, messaging, positioning, and rollout.
The Four-Week Breakdown of The Brand Edit
Week 1: Brand Identity + Vision
We start with your mission, values, core beliefs, and the energetic foundation of your business. This sets the tone for aligned, long-term growth.
Week 2: Messaging + X Factor
Here we define what makes your business truly different—and how to articulate that clearly. No more generic messaging or copycat strategies.
Week 3: Positioning + Differentiation
We look at your audience, category, offers, and brand voice—then craft messaging that cuts through the noise while staying authentic.
Week 4: Rollout Plan + Strategy Deck
You’ll build a brand strategy doc, creative direction notes (for future design work), and a clear plan for updating your digital presence.
Why Templates and Quick Fixes Don’t Work
You can’t shortcut clarity. Templates, swipe copy, and plug-and-play formulas might offer short-term results—but they rarely reflect the nuance of your work.
The Brand Edit is designed to create lasting alignment, so your business can grow without the constant re-introductions or pivots that come from unclear branding.
Who This Program Is For
This episode features a real client story (shoutout to floral designer Lee!) and highlights how The Brand Edit works for a range of service providers—especially women entrepreneurs building personal brands, creative businesses, or transformational offers.
If you’re preparing for a rebrand, working with a designer soon, or simply want your brand to finally match the quality of your work—this is for you.
What You’ll Learn in This Episode
What it means to “break through the market” with your brand
Why consistent demand signals strong product-market fit
The four-phase breakdown of The Brand Edit program
How to clarify your X factor and align your messaging
Why visuals, voice, and positioning must work together
The power of live coaching and peer collaboration
How to prep for brand design or a rebrand with clarity
Why The Brand Edit is designed for deep transformation, not quick wins
How much the program costs and what’s included
Want to Listen to the Episode?
🎧 Watch it on YouTube
🎙️ Stream it on Apple, Spotify + more
Ready to Build a Brand That Actually Feels Like You?
If this episode spoke to you, I’d love to have you inside the next round of The Brand Edit. Learn about all my programs, offers, and get exclusive discounts by joining the weekly email list below.