35. How to Build a Personal Brand That Actually Converts to Sales with Katrina Owens
If you’ve been told that personal branding is all about going viral, posting constantly, or “building a following,” this episode is a breath of fresh air. You can drop your influencer fears goodbye and step into a more authentically-charged way of showing up online.
In this powerhouse conversation, I sit down with personal branding and PR strategist Katrina Owens to talk about what actually makes a personal brand resonate—and how to translate visibility into real business growth.
Whether you're just starting to build a personal brand or you’ve been showing up online for a while and still aren’t seeing conversions, this episode walks through the missing link between visibility and sales. We talk about dismantling outdated PR models, showing up with clarity, and building a presence rooted in purpose, not perfection.
This is for every service provider, coach, or consultant who's tired of chasing likes and ready to start owning their space as a leader.
Branding vs. Personal Branding: What’s the Real Difference?
One of the most important takeaways from this episode is the difference between a business brand and a personal brand—and why both matter.
Your business brand is what your company represents.
Your personal brand is who you are in the business and how people experience your voice, values, and presence.
And no, building a personal brand doesn’t mean you have to become an influencer. Katrina breaks down how to show up as the founder, the expert, the visionary—without turning into a content machine.
What Traditional PR Gets Wrong
Most PR agencies still operate on outdated ideas of fame and media coverage. But Katrina shares a more grounded, relationship-driven approach to visibility that’s built on:
Knowing your message and audience
Building aligned relationships with podcast hosts, journalists, and community leaders
Landing meaningful features, speaking opportunities, and interviews that lead to conversions—not just clout
She also explains how clarity in your brand strategy makes every pitch more powerful and more likely to land. If you’ve ever thought PR was out of reach or only for celebrities, this will shift everything.
What You’ll Learn in This Episode
The difference between branding and personal branding (and why both matter)
How to build visibility as a business owner without becoming an influencer
What most traditional PR gets wrong—and how to do it better
How to land podcast interviews, speaking gigs, and features without a huge audience
What Katrina calls “fame energy” and how to embody it in an authentic way
Why your brand strategy is the foundation of every visibility effort
How to build brand authority and media readiness—even if you feel “not ready”
What needs to be in place before you pitch yourself for press
Questions Answered in This Episode
What’s the difference between a business brand and a personal brand?
Can you grow your business without constantly being visible?
What makes someone “ready” for PR?
Do I need a PR agency or can I DIY my visibility strategy?
How do I clarify my message and stand out in a saturated space?
How does PR actually lead to sales, not just more followers?
Want to Listen to the Episode?
🎧 Watch it on YouTube
🎙️ Stream it on Apple, Spotify + more
Ready to Build a Brand That’s Magnetic and Profitable?
This conversation is a reminder that your story, presence, and perspective are the most powerful brand assets you have. If you’re ready to stop playing small and start creating visibility that converts, this episode is your roadmap.
I share lessons like this weekly in my 1-minute emails—no fluff, just grounded insight from the messy middle of brand building and entrepreneurship.