36. Behind the Scenes of My Latest Launch: What Worked And What Didn’t Work
Launching a new offer can feel like a high-stakes performance—and if you’re a coach or entrepreneur building a business with integrity, you know the pressure to “get it right” is real. In this episode of Confessions of a Spiritual Entrepreneur, I’m giving you a real-time breakdown of my most recent launch for The Brand Edit program—what worked, what didn’t, and how I navigated the emotional and energetic rollercoaster behind the scenes.
Whether you’re planning a group program, preparing for a course launch, or simply want to refine your approach to marketing in a more aligned way, this episode will give you the clarity and permission you need to do things differently.
When a Launch Doesn’t Go to Plan (and You’re the Face of It)
Let’s get honest: not every launch hits the goals we map out. Sometimes the strategy is a little off, the content is polished, and the energy feels good—but the results don’t reflect the effort. That was sort of the case for this round of The Brand Edit.
In the episode, I share what this launch looked like in real time, how it affected my confidence, and what I had to remember in order to keep showing up. If you’ve ever asked yourself “Is it me?” when a launch underperforms, this conversation will remind you of the bigger picture.
Strategy vs. Energy: Which One Actually Drives Conversions?
One of the biggest takeaways from this launch was the realization that strategy doesn’t land without resonance. I had well-thought-out emails, structured content, and a timeline—but what really moved people were the moments I dropped the script and shared from the heart.
If you’re a coach, creative, or online service provider: you can’t force alignment. Launching around your natural energy cycles as a woman—not just your calendar—is a skill and a spiritual practice. When your marketing feels disconnected from how you actually feel, your audience senses it.
This launch reminded me that showing up from wholeness matters more than hitting a deadline.
Lessons You Can Apply to Your Own Launch
Here’s what else I unpack in the episode:
How batching content in advance can protect your nervous system
Why fewer sign-ups can actually be a blessing in disguise
The power of market research to validate your offer and rebuild belief
Emotional tools to ride the highs and lows without making it all mean something about you
How to adjust your messaging mid-launch without confusing your audience
Organic ways to leverage your community and networks without paid ads
If you’ve ever struggled with launch planning, burnout, or messaging that just didn’t land, this episode is packed with takeaways to help you reset and refine your approach.
Why This Episode Matters for Coaches and Conscious Entrepreneurs
As a business mentor for women entrepreneurs, I often see the gap between how we want to launch and what we feel we “should” do. This episode is an invitation to reconnect with the version of you who’s building something meaningful—not just marketable.
Because the most sustainable growth doesn’t come from hustling harder. It comes from alignment, clarity, and energy that feels clean.
Listen to the Episode
🎧 Stream this episode on YouTube
🎙️ Listen on Apple, Spotify + more
Build a Business That Feels Like You
If this episode helped you rethink how you’re launching or showing up in your business, I’d love to keep the conversation going. I share insights like this weekly in my 1-minute emails—designed for coaches and founders navigating the messy, meaningful middle of growth.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.