54. 5 Steps to Build a Brand that Attracts Clients
Branding isn't just about a pretty logo or a clean website—it's about the feeling your business evokes the moment someone lands on your page or hears your name. And in this episode, Samantha breaks down the 5 essential steps to build a brand that not only attracts your ideal clients but also feels aligned and effortless to run.
Drawing from her 13+ years of experience—from Fortune 500s to founders just starting out—Samantha walks through the real psychology behind strong, trust-building branding. This isn’t theory. These are the same steps she’s used with massive companies and solopreneurs alike—and the same process she’s teaching inside her signature program, The Brand Edit.
If you’ve ever thought “I need to get my brand together” or felt stuck staring at your site wondering why it just doesn’t feel like you—this episode is a must.
What You’ll Learn in This Episode
Why your brand is actually more internal than external (and how most people skip the most important parts)
The 5 foundational steps to building a client-attracting brand (in the right order)
A real example of branding a luxury meditation pillow—from identity to visual design
How to craft a brand identity that feels like your best friend (not just your resume)
The difference between positioning and a tagline—and why most businesses get this wrong
Why design comes last—and how to make it faster, easier, and more original
What to do if you’re stuck or not ready to invest in full brand design yet
Key Takeaway
A brand that sells isn’t just pretty—it’s positioned. The clearer you are on your identity, audience, and point of difference, the easier everything else becomes: content, offers, visuals, even pricing.
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