53: Why People Buy the Vibe Before the Offer
You can have two identical offers, priced the same, with the same deliverables—and yet one sells and the other doesn’t. Why? Because of vibe. This episode breaks down why people connect with a brand before they ever say yes to a product, and how to make sure your brand isn’t killing your sales without you realizing it.
What You’ll Learn in This Episode
What “brand” really means (hint: it’s not just your colors or website)
How emotional processing shapes buyer behavior (and what that means for your copy)
Why consistency builds trust—and trust builds conversions
The single most important thing to prioritize before tweaking your offer
Why your positioning has to do more than just “sound good”
Key Takeaway
People don’t buy based on logic. They buy based on how you make them feel. If your brand doesn’t deliver a clear, consistent vibe that builds trust, your offer won’t land—no matter how good it is.
Listen Now
🎧 Watch the episode on YouTube
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