52. Why People Don’t Get What You Do (And How to Fix It)
Ever had someone ask what you do—and watched their eyes glaze over halfway through your answer?
In this episode of Confessions of a Spiritual Entrepreneur, Samantha breaks down the real reasons people don’t get what you do—and how to change that. This isn’t about rewriting your bio or finessing your elevator pitch. It’s about positioning. Clarity. Consistency. And learning how to speak to the gap between what you offer and what people think you offer.
Whether you're struggling to describe your work, or just feel like the wrong people keep showing up, this episode will help you reposition your brand from the inside out.
What You’ll Learn in This Episode
Four common reasons people don’t understand what you do
How to spot gaps in your messaging (and fix them)
Why smart people overexplain—and how to simplify instead
How to blend specificity, story, and trust into your positioning
The role of visuals, consistency, and social proof in perception
Why great branding is a bridge, not a brag
Key Takeaway
If people don’t get it, they won’t buy it. Clear positioning isn’t just helpful—it’s essential.
When your message lands, people feel it. They know they need you. They don’t just click—they convert. This episode will help you find and fix the disconnect so your brand becomes instantly clearer, more magnetic, and more aligned with the clients you’re here to serve.
Listen Now
🎧 Watch the episode on YouTube
🎙️ Listen on Apple, Spotify + more
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